New Autos

New Electric automobile brand name BYD selects Abovo, HPB and Mayster

The electrical automobile brand name BYD is now offered in the Netherlands. 3 companies will assist present the brand name and the cars, and will likewise support the business in the long term: HPB|PR workplace, Abovo Maxlead and Mayster.

HPB made the internal analysis of BYD’s worldwide brand name, established an ingenious and accountable platform it got attention Abovo Maxlead manages media technique, purchasing and preparing for both offline and online media. Automotive company Mayster dealt with brand name technique advancement, placing, projects and virtual display room. Today the very first words were revealed live on Out of Home and online media.

BYD not just makes its own cars, however likewise makes electrical innovation such as batteries for other automobile brand names. The brand is an acronym for ‘Build Your Dreams’. St├ęphanie Ruitenbeek, Marketing Leader BYD Netherlands: ‘Build Your Dreams is more than a name, it is a call to action. We do not simply wish to present brand-new electrical automobile, however we actually wish to influence Dutch customers to make the world more future-proof together. In our look for the best companies, the development of collaborations and cooperations was very important; we actually wished to do it together. With HPB, Abovo Maxlead and Mayster, we have actually for that reason discovered the best mix of companies to place and establish our customer brand name in the Netherlands.’


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