New [Herald Interview] Volvo Trucks looks for to charm young, female motorists

In a current [Herald] interview, Volvo Trucks explained its aspiration to court a brand-new group of driver: girls. With a series of efforts focused on expanding its appeal, the Swedish trucking giant looks for to challenge a typically male-dominated market.

” We wish to get rid of the idea that trucking is simply for guys,” stated Magnus Koeck, Vice President of Marketing for the Americas Region. “That’s why we’re striving to get in touch with young female motorists, showcasing the modern-day innovation and way of life elements of our line of product.”

The business has actually presented numerous efforts created to bridge the gender space, from releasing its Women in Trucking program to marketing projects created to reach a female audience. The program, which released in 2017, has actually up until now brought in more than 150 individuals, and Volvo Trucks is now aiming to broaden its reach to a wider base of female chauffeurs.

At the heart of these efforts is a dedication to showcasing the technical elements of Volvo Trucks’ line of product. “When it pertains to driving, a female is every bit as capable as a male,” Koeck stated. “It’s crucial to us that our automobiles are geared up with the most recent innovation and security functions, so we can guarantee our female motorists are comfy and positive behind the wheel.”

In addition to its technical focus, the business is likewise stressing the way of life advantages of being a truck driver. Volvo Trucks has actually introduced a series of projects that highlight the liberty and versatility of life on the roadway.

” We wish to reveal truck driving can be a satisfying and amazing profession course,” Koeck stated. “We’re wanting to draw in a brand-new generation of motorists– both male and female– who are trying to find a chance to see the world and earn a living doing something they like.”

Volvo Trucks’ efforts to widen its interest female chauffeurs indicates a considerable shift for the market. With a restored concentrate on innovation, security, and way of life, the business is well-positioned to make an enduring effect on the world of trucking.

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