ITA Airlines, which purchased the rights for 90 million euros in copyright and other possessions of the historical brand name last October, have strategies to incorporate Alitalia into their present air travel service. This was validated by the President Alfredo Altavilla together with the CEO of the line, Fabio Lazzerini, throughout a conference of the Italian Transport Commission. It is still uncertain how the tricolor painting will be consisted of. The day-to-day paper Corriere della Sera reports that Alitalia’s hallmarks are to be shown on global or intra-European flights. In any case, the decision will be made on January 31 by the Board of Directors.
Did he fly like Transavia or Eurowings?
— We purchased the Alitalia brand name on October 14, 2021 to make sure that the business began running a day later on and continued its operations in 2022, utilizing the very same uniforms, airplane seats or areas, company lounges at airports– Altavilla addressed a concern from Maurizio Lupi. The name, nevertheless, was concealed in the drawer due to the fact that the brand-new airline companies chosen to provide their brand-new brand name– ITA Airways– likewise since it revealed no connection with the past.
Altavilla included that the brand-new company strategy will utilize branding in example to what takes place in other conventional airline companies that have numerous brand names in their portfolio, such as Transavia for KLM or Eurowings for Lufthansa. The CEO of ITA Airways consistently discussed low-priced operations throughout the hearing, however according to the everyday, there are presently no strategies to produce a low-priced branch that might be called Alitalia.
Loss from the start of the activity
The financial provider from the start of its activities, i.e. October 15, up until completion of in 2015, taped an unfavorable EBIT (operating earnings, i.e. revenue prior to tax and interest) of EUR 170 million, regardless of making use of the arrangements of the strategy of market, the existence of semi-reduced earnings. Its outcomes were impacted by the boost in fuel expenses. Throughout the 2 and a half months of 2021, ITY’s profits reached EUR 86 million, EUR 76.6 million from traveler transportation and EUR 9.4 million from freight operations.
Looking for a partner
The airline company’s objective is to discover a partner and interact by June 30 this year. For this factor, in early February, ITA Airways will begin settlements with the biggest providers that would choose to purchase the Italian mobile business.
— The union is necessary for ITA Airlines to remain in the marketplace, however it can not be an external image and depend on incorrect industrial contracts. It requires to be validated in the capital’s position, stated Altavilla. The CEO of ITA Airways rejected that the stock trade was ever believed to be an incomplete company strategy that would identify the worth of the business.
Reuters reports, pointing out the Italian paper Il Folgio, that a main statement of the cooperation in between the German and Italian flag providers, Lufthansa and ITA Airways, can be anticipated in the coming week. It is approximated that Cologne-based German airline companies will get a 40 percent stake in the provider took Alitalia as the nationwide airline company of Italy
There is no center in Milan. ITA desires a grant
One of the concerns raised in the committee conference is the function of Milan Malpensa airport, which has actually up until now been neglected of business strategy.– The size of ITA Airways, together with the size of the marketplace, motivates us to concentrate on our center in Rome-Fiumicino. We currently run a number of global paths that we require to feed, described General Manager Fabio Lazzerini, who remembered that in the summertime flights from Milan-Malpensa to New York-JFK will start.
In order to secure itself versus the aggressive growth of affordable airline companies such as Ryanair, Wizz Air, easyJet and Volotea, ITA wishes to get the exact same kinds of rewards that smaller sized Italian airports and regional administrations use to low-priced airline companies. cheap. Alfredo Altavilla suggested that low-priced airline companies got nearly EUR 400 million in aids from the 2019 spending plan. They were paid by little airports in Italy, which are attempting at all expenses to draw in providers to open foreign paths.
— Competition is unfair. We run the risk of bloodshed if we attempt to gain back market share in airports where budget plan providers take advantage of rewards we do not have. We desire equivalent pay– Altavilla summary.