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PKN ORLEN has actually prepared another tourist attraction for Formula 1 lovers. On July 5, the journey to promote the ORLEN vehicle of the Alfa Romeo F1 Team started. The C42 design will be shown at 12 ORLEN stations.
The design vehicle that will be gone for this year’s trip is the most recent vehicle that the group’s chauffeurs are racing this season. This is what Valtteri Bottas, Guanyu Zhou and Robert Kubica are driving at the minute. PKN ORLEN’s involvement in Formula 1 with the assistance of Robert Kubica has actually been a tactical funding task of issue for a number of years.
— Campaigns utilizing the ORLEN brand name and the image of the group’s well-known motorists, led by Robert Kubica, are an excellent assistance for service activities. PKN ORLEN deals with the global market and its items are offered in more than 90 nations on 6 continents. This needs great marketing, and Formula 1, breaking appeal records, is a warranty of global reach. Simply last season, the race was enjoyed by more than 1.55 billion individuals, and the exact same marketing from the global direct exposure of the PKN ORLEN brand name, arising from the involvement of the issue in the F1 group, totaled up to PLN 648 million in 2021– he states. Adam Burak, member of the Management Board of PKN ORLEN for Communications and Marketing.
According to Nielsen research study, the matching quantity of marketing arising from the issue participation in F1 increased by more than PLN 200 million compared to2020 Formula 1 is likewise an efficient platform for marketing activities on the Polish market and abroad.
This year’s marketing trip of the C42 Alfa Romeo F1 ORLEN Team began on July 5 in Szczecin. The automobile went to Mielno and Kosakowo. From there, it will go to Białystok. In overall, the cars and truck will be shown in 12 various cities throughout the nation.
The remainder of the Alfa Romeo F1 ORLEN Team’s trip of Poland:
- July 22-26– Białystok, ul. Kawaleryjska 27
- July 28– August 1– Mrągowo, ul. Olsztyńska 11
- August 3, August 8– Płock, ul. 150 Wyszogrodza
- August 10-14– Łódź, ul. Przybyszewski 327
- August 16-19– Lublin, ul. 32 deep
- August 21-26– Krakow, al. Daszyńskiego 33
- 28-3108– Nowy Targ, ul. Krakowska 2
- 02-0609– Katowice, al. Murckowska 22
- 08-1109– Jelenia Góra, ul. Area40
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