The success of sales in the tough times of the epidemic is the outcome of fast responses and the production of an efficient technique that concentrates on consumer habits. The imaginative method and activities of the Polish branch of Mitsubishi Motors, one element of which is the #WakacjezMitsubishi project presently being executed, ended up being a success, currently validated by the outcomes of sales and registrations of brand-new cars of this brand name in Poland. in July. For the concept and application of the project in this hard time, it describes more favorable sensations, worths and relationships, states the Polish branch of MMC in cooperation with Ohohoho.pl and Oxymoron.
The principle of producing a brand-new method for social networks activities and a genuine dedication to “social selling” was born instantly after the break out of this epidemic, when Facebook, Instagram and YouTube ended up being a “2nd house” for numerous clients. The very first components of this technique focused on the brand-new Mitsubishi Outlander PHEV 2020, which was revealed for the very first time on the Internet and social networks channels of clients and media.
Another crucial action is the application of a nationwide ad campaign of Mitsubishi Motors under the motto “Holidays with Mitsubishi”, motivating the purchase of lorries of this brand name throughout the vacations. Marketing activities, performed in a tough time controlled by the covid-19 pandemic, stress the significance of favorable feelings, worths and relationships and goal to produce a brand name image that is close and friendly to consumers.
The accuracy of the brand-new method has actually currently been validated in the July sales outcomes of Mitsubishi cars in Poland. With a considerable reduction, by 11.93% on the Polish market, the Polish branch of Mitsubishi Motors, thanks to the very best sales activities, tape-recorded a boost in the share in July, which is presently equivalent to 1.14%.
” This year, lots of Polish individuals have actually chosen to invest their vacations in Poland, taking a trip by cars and truck. For a number of us, the vehicle ends up being a vacation house and an inseparable buddy for experiences and relaxation. When developing the Mitsubishi vacation marketing project, we remembered our preferred vacation circumstances, circumstances and photos. The objective was to stimulate all the favorable feelings in the receivers that we feel when we unwind with friends and family, practice our preferred sports, interact with nature and check out stunning locations. We likewise wished to reveal that the cars and truck plays an essential function in these circumstances. I am happy that our consumers valued our feedback and efforts. We are and will continue to be close to our clients to comprehend their requirements and completely react to them.” — remarks Adam Męciński, who has actually been the handling director of the Polish branch of Mitsubishi Motors because February this year.
“Unique scenarios need uncommon options, fast responses and using the very best ways of interaction at an offered time. That is why we are carrying out the #WakacjezMitsubishi project generally on social media networks, utilizing the visual language utilized by the receivers. I am delighted that my group of marketing and PR are innovative and determined even in tough times like these which the outcomes of the project show the credibility of our concepts. stated Łukasz Wójcik, director of marketing and PR at the Polish branch of Mitsubishi Motors.
The #WakacjezMitsubishi project intends to promote 4 Mitsubishi designs: Space Star, Eclipse Cross, Outlander and Outlander PHEV. The primary methods of interaction for this project are social media networks– Facebook, Instagram, YouTube and LinkedIn, and the Internet– Google advertisements, video programs and screens. Activities are supported in your area by services utilizing radio advertisements, signboards, print and OOH advertisements, emailing, online signboards and social networks.
Designed with social networks functions in mind, 4 image sessions, 6-, 15- and 30- 2nd commercials and a 1-minute advertising movie reveal the holiday stories of 8 heroes– a set of kite web surfers taking a trip in the brand-new Mitsubishi Space. A star with an i-campervan camping tent on the roofing system, a set of triathletes in a Mitsubishi Eclipse Cross and a household of 4 with 2 little kids going to the coast with an Outlander PHEV and trailer. At the end of the movie, 3 groups of tourists satisfy at the campfire, have a good time, talk and share their impressions from their journeys, and after that view the motion picture from the projector utilizing the 1500 W socket in the Outlander PHEV. Pictures and movies reveal their enthusiasms and methods of investing the vacations, along with the enjoyable environment that accompanies a group of friendly individuals.
The initiators and manufacturers of the project are Monika Kozłowska– social networks expert at the Polish branch of Mitsubishi Motors and Paweł Poręcki– professional photographer and cinematographer and owner of Ohohoho.pl firm in cooperation with Andrzej Ripper. The task is handled and monitored by Kinga Lisowska– head of the general public Relations and social networks department, and Magdalena Gałek– head of the marketing department. Oxymoron Agency was accountable for the production and animation of marketing areas in addition to the production of Internet and social networks products. The cinematographer for the broadcast was Marcin Idziaszek, who was likewise accountable for modifying all the movie product. Starcom Media and Bluerank are accountable for media preparation and purchasing.
The advertising areas and advertising movie can be seen here:
The effect of the image session can be gradually observed on the brand name’s social networks channels:
Detailed details on the revealed Mitsubishi designs can be discovered at the following links:
PHOTOS AND FILM FOR THE ANNOUNCEMENT:
https://press.mitsubishi.pl/zdjecia/kategoria/25354
About Mitsubishi Motors Corporation
Mitsubishi Motors Corporation is a worldwide car manufacturer based in Tokyo that has actually constructed a competitive benefit in the SUV and pick-up market, in addition to electrical and hybrid PHEV cars. Given that the Mitsubishi group produced its very first vehicle more than a century back, we have actually shown an enthusiastic and typically innovative method, establishing brand-new classes of lorries and presenting innovations that set contemporary borders. The brand name method, intrinsic in the genes of Mitsubishi Motors, will interest the tastes of enthusiastic motorists prepared to defy convention and choose to alter. In line with this approach, Mitsubishi Motors released a brand-new brand name method in 2017, revealed in the motto “Drive your Quest”– a mix of individual dedication and an extensive point of view that shows the continuous discussion in between the brand name and its consumers. Today, Mitsubishi Motors is devoted to financial investment, ingenious innovation, appealing style and item advancement, offering consumers all over the world with lovely and special lorries.
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